Answers your counter 24/7
A missed counter call is an order across town.
Voice answers the calls your counter can't get to (the 7am rush, lunch, after hours), captures the will-call order, and routes it to your team before the contractor dials the next distributor.
Built for after-hours and overflow — the calls your counter can’t get to — not to replace your people.
$299/mo flat · month to month · refundable for 30 days · first five shops.
It's a beta, and we say so on purpose. That's why it's $299 instead of what it'll cost later, why you can have every dollar back, and why we're only taking five shops to start.
What the leak costs
Put your counter's numbers in.
This is the call killing your counter — “is it in stock, can I will-call it” — over and over, all day. Voice answers that live against your inventory. Start with a rough number:
After-hours, lunch rush, already on another line.
$9,800/mo
~158 missed calls a month · even if just 1 in 4 was a ready buyer · at $250 a sale.
That's roughly $120,000 a year. A rough estimate from your own numbers. We'll pull your real missed-call data on a 15-minute call.
Electrical distribution is a ~$140B/yr business, and the counter runs on the phone — stock checks, pricing, and will-call orders. (industry size per Electrical Wholesaling market data)
When the counter is slammed, those calls ring out, and a contractor who can't reach you just calls the next house. We don't assume a high miss rate — the slider starts low on purpose, because your all-day average is what matters, not the peak-hour spike.
No one publishes a per-branch miss rate or average order, which is exactly why this is an estimate, and the real number comes from your own call data.
Where supply houses lose the account
The counter is busiest exactly when the call comes in.
A contractor on a job calls to check stock and put in a will-call order. Your counter is three-deep with walk-ins, so the phone rings out. He calls the next house on his list, and gets what he needs there.
The real cost isn't that one order. It's that next time, he calls them first. In distribution, a missed call doesn't lose a sale. It moves an account.
We're new to your counter, not to building this.
We already build free software that salvage yards use every day: EV/hybrid dismantling references and state-by-state compliance tools, no login, no catch.
I’m Nick Julia. I built the tools salvage yards rely on, and this is the first thing I’ve built for a supply-house counter. It’s a beta, it’s live, and there are five shops’ worth of it. I set each one up myself, which is the honest reason the number is five and not fifty.
Founding supply houses — first five
$299 a month. Flat.
No per-minute charges, no setup fee, no annual contract. That's the founding rate and it stays yours for as long as you stay a customer, whatever we charge later.
- Refundable
- If it hasn't earned its keep in 30 days, you get every dollar back. No argument, no exit interview.
- Your 30 days
- Start the day it answers your first real call — not the day you pay. Setup time is ours to eat, not yours.
- Your number
- Stays yours. We forward the calls your counter doesn't pick up — after hours, lunch, the 7am rush — and leave the rest alone.
- Cancel
- Any time. Tell us to stop and it stops at the end of the month.
We're taking five shops to start, because Nick sets each one up himself. That's a real capacity number, not a countdown timer.
What you actually have to do
- 1. Forward your counter line to us for the hours you choose — after close, or after four rings, or both. Your number never changes.
- 2. Send us a price list. A CSV, an Eclipse or P21 export, or the spreadsheet you already keep. We'll take it however it comes.
- 3. Listen to it and tell us what it got wrong. Then it goes live.
That's about an hour of your time, once. Nick does the rest on his end.
It will never make up a price
It only quotes what it can look up in your list. Ask it for something that isn't there and it says so and takes a message — it does not guess, round, or invent a number to sound helpful. That was the first rule we built it on, because a wrong price on your counter line is your problem, not ours.
It's a beta, so it will mishear a part number now and then. It will not tell a contractor a price you didn't set.
Who this isn't for
If your counter phone gets a handful of calls a day, if you won't forward the line, or if what you want is something that replaces your counter guys, this isn't it, and we'll say so on the call rather than after you've paid.
And if you're thinking your good accounts already have your cell — they do. This is for the ones that don't have it yet.
Claim a slot
Nothing is charged now. Nick calls your counter line within a business day to set up forwarding, and you pay on that call.
Want to talk it through first?
Fifteen minutes with Nick. You'll get a rough number on what your counter is missing today either way.
Book 15 minutes →Free tool
Breaker cross-reference — find the UL-Classified cross.
A contractor asks “what crosses this HOM120?” — look it up free. We re-publish Eaton's UL-Classified listings: enter a Square D Homeline/QO, Murray, or Crouse-Hinds part and get the Eaton breaker classified for that panel, with AIR rating, panel scope, and source. A candidate cross to verify before install — not an endorsement.
Open the breaker cross-referenceVoice for Electrical and our free tools are built independently by Bonus Level Studio, LLC — not affiliated with, authorized by, or endorsed by any manufacturer, distributor, or buying group. The breaker cross-reference is an informational reference only: every result is a candidate cross you must verify before install — a licensed electrician and your local AHJ make the final call. Terms · Privacy.