Answers your counter 24/7
A missed counter call is an order across town.
Voice answers the calls your counter can't get to (the 7am rush, lunch, after hours), captures the will-call order, and routes it to your team before the contractor dials the next distributor.
Built for after-hours and overflow — the calls your counter can’t get to — not to replace your people.
What the leak costs
Put your counter's numbers in.
This is the call killing your counter — “is it in stock, can I will-call it” — over and over, all day. Voice answers that live against your inventory. Start with a rough number:
After-hours, lunch rush, already on another line.
$9,800/mo
~158 missed calls a month · even if just 1 in 4 was a ready buyer · at $250 a sale.
That's roughly $120,000 a year. A rough estimate from your own numbers. We'll pull your real missed-call data on a 15-minute call.
Electrical distribution is a ~$140B/yr business, and the counter runs on the phone — stock checks, pricing, and will-call orders. (industry size per Electrical Wholesaling market data)
When the counter is slammed, those calls ring out, and a contractor who can't reach you just calls the next house. We don't assume a high miss rate — the slider starts low on purpose, because your all-day average is what matters, not the peak-hour spike.
No one publishes a per-branch miss rate or average order, which is exactly why this is an estimate, and the real number comes from your own call data.
Where supply houses lose the account
The counter is busiest exactly when the call comes in.
A contractor on a job calls to check stock and put in a will-call order. Your counter is three-deep with walk-ins, so the phone rings out. He calls the next house on his list, and gets what he needs there.
The real cost isn't that one order. It's that next time, he calls them first. In distribution, a missed call doesn't lose a sale. It moves an account.
That's our read on it, and it's the first thing we want to pressure-test with you on a call, not assert in an ad.
Free tool
Breaker cross-reference — find the UL-Classified cross.
A contractor asks “what crosses this HOM120?” — look it up free. We re-publish Eaton's UL-Classified listings: enter a Square D Homeline/QO, Murray, or Crouse-Hinds part and get the Eaton breaker classified for that panel, with AIR rating, panel scope, and source. A candidate cross to verify before install — not an endorsement.
Open the breaker cross-referenceWe're new to your counter, not to building this.
We already build free software that salvage yards use every day: EV/hybrid dismantling references and state-by-state compliance tools, no login, no catch.
I’m Nick Julia. I built the tools salvage yards rely on, and I’m now sitting down with supply houses to learn how counter calls really go before I build anything for them. No demo theater, no staged clip. When it works, you’ll hear a real call.
Founding supply houses
We're building this with a handful of houses. Want in?
Take a 15-minute call and you'll walk away with a rough number on the calls your counter is missing today, plus founding pricing locked in if you want it later. No obligation.
Prefer email? Leave your details and we'll reach out.
No spam, no sales list. We only email you about your audit.
Voice for Electrical and our free tools are built independently by Bonus Level Studio, LLC — not affiliated with, authorized by, or endorsed by any manufacturer, distributor, or buying group. The breaker cross-reference is an informational reference only: every result is a candidate cross you must verify before install — a licensed electrician and your local AHJ make the final call. Terms · Privacy.